Client Development Should Never Be About Hard Selling...So What’s it Really About?

Client Development Should Never Be About Hard Selling…So What’s it Really About?

Insurance agents often misunderstand the goal of client development. The biggest misconception is that they should focus on hard selling services or products to existing clients. But this perspective causes you to overlook the real purpose (and benefits) that client development provides to countless businesses in a wide range of industries. An effective client development…

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Doing Client Development Differently to Achieve Better Marketing Results

Your insurance firm may already have a client development strategy in place. But like other aspects of marketing, client development must evolve and be innovated over time. Discovering new ways to improve client acquisition, nurturing, and retention gives you a leading edge over your competitors while improving marketing results and reducing costs. Innovating Client Development…

How Delegating and Supervising Gets the Work Done Right, On Time, and Under Budget for Your Insurance Agency

How Delegating and Supervising Gets the Work Done Right, On Time, and Under Budget for Your Insurance Agency

Getting everything done isn’t always easy. Insurance professionals have a wide range of responsibilities in achieving short- and long-term business goals. Delegating frees up time for you to focus on more important and strategic work. But supervising and delegating to others can be a challenge if you don’t know how to do it right. The…

Why Extraordinary Client Service Matters and How You Can Deliver it Every Single Time

The success of today’s insurance businesses depends on the quality of their relationships with their clients. But providing the services or products they offer is no longer enough to achieve lasting growth in a competitive marketplace. Extraordinary service sets you apart from your competitors. It leads clients to choose you over the other choices they…

Cross-Selling Creates New Revenue From Clients Who’ve Already Purchased From You

Cross-Selling Creates New Revenue From Clients Who’ve Already Purchased From You

Acquiring new clients is one of the biggest challenges that insurance professionals face. With an ever-changing marketplace, insurance firms have to work harder in order to stay competitive. But getting more clients isn’t the only way to increase revenue. Tapping into the clients who are already paying your products and services can give you better…