Creating a marketing strategy for your insurance agency can seem like an overwhelming and time-consuming task. But it doesn’t have to be.
There are daily actions you can take to increase the visibility of your insurance business, acquire new leads, and convert those leads into long-term clients.
Understanding the essentials of marketing in today’s rapidly evolving landscape allows you to maintain a leading edge over your competitors.
More importantly, it positions you as a leader in your industry and builds the relationships that are critical to the success of insurance agencies.
The following are 3 daily marketing actions you need to take to achieve your agency’s goals.
Write for Your Audience
Writing is one of the most important skills that insurance agents must develop. Today’s marketing revolves around your ability to create and deliver valuable content that serves your target audience.
Knowing how to write in a way that resonates with that audience, understands their pain points, and compels them to take action leads to significant boosts in your marketing results.
Successful content must come from an understanding of your target audience and the keywords they use to find services like yours.
Writing each day helps you develop your brand “voice” while highlighting the value of your services. It demonstrates your knowledge about insurance, and it can be distributed in many ways including blog posts, podcasts, videos, webinars, newsletters, and social media.
Be Social and Responsive
Today’s insurance agencies must have a strong online presence. Social media makes this possible while allowing prospective and existing clients to connect with you directly and immediately.
But many insurance firms fail to recognize the importance of engaging with and responding to their audience. In order for your social media strategy to be effective, your agency must provide consistent content that’s useful and relevant to their needs.
Take the time each day to engage with followers by answering their questions, thanking them for their feedback, and following or sharing their own content.
Many insurance firms assume that social media will require a huge investment of their time. But small actions taken each day make a big difference in your online engagement and results.
Create Stronger Connections Through Email
Email marketing is still a viable way for insurance agencies to enhance their marketing strategies.
It’s a personal form of communication that develops lasting relationships between businesses and their clients. But email doesn’t always work if you overlook some key steps.
Today’s consumers are bombarded with marketing messages. As a result, email recipients are quick to delete or unsubscribe from any messages they consider unimportant.
Learning how to write effective emails is critical to using this strategy to get more clients. Subject lines work like headlines. They need to capture the attention of recipients while compelling them to open and read your email.
Emails need to provide value to your audience. Using language that feels contrived or spammy cause people to quickly move on from your messages.
Use your analytics to observe open and response rates. This helps you determine what elements provide the best results and which ones need to be eliminated.
Use automated email marketing platforms to write multiple emails at once and schedule them to be delivered at specific times. You can segment your audience based on needs or purchasing history to further customize your email messages.
These are 3 essential marketing actions you can take each day. Your marketing strategy doesn’t need to be complex or require a large amount of time and other resources.
By taking small steps each day, you enhance the value of your services over time while meeting all of the insurance needs of your clients.