DEFINITION: A Live Transfer Lead is a double-qualified telemarketed lead, where a live telemarketer initiates the call and asks if the prospect would like information on Burial Insurance. If the prospect says “yes”, they are the transferred to a recording about Burial Insurance and are prompted at the end to “Press 1” to leave their name, address and phone number for someone to get back to them. Our Live Transfer Leads should not be confused with “Press 1” leads or “robo-calls” that are 100% automated and illegal. The use of the live telemarketer to initiate the call make ours 100% above board and legal. Leads are delivered by e-mail directly to the agent the day after the prospect interacts with the dialing system, and accessible via our proprietary CRM (screenshot below).
ADVANTAGES: The main and best advantage of the Live Transfer Leads is their strength of quality. These are people who have sat through a 30 second recording and then voluntarily Pressed 1 to leave their information for someone to get back to them. At any point they could have hung up on the recording without worry of offending anyone or being mean. It’s recording. But they did not. They listened to the whole message and in addition, pressed 1 and left a coherent name address and phone number.
LIMITED AVAILABILITY: Because of the government limits of the Do Not Call List, data available to call on is extremely limited compared to that of Direct Mail or Live Life Leads. Because of this, Live Transfer Leads are not available in all areas, and they may not be able to be ordered more often than every other week and an ordering radius of 30 miles (default on all orders) from the zip code cannot always be guaranteed.
QUALITY: Live Transfer Leads are exactly what they are represented to be; a person has listened to a recording regarding burial insurance and, when prompted, they pressed 1 to leave a name, address, and phone number for an agent to get back to them. They are no more, no less. They are not a guaranteed appointment, sale, close, deal, or anything else. You will run into all the same issues and objections you see from direct mail leads. You will run into people who thought it was auto insurance, health insurance, they thought it was free, or they swear they never left any message. If you’ve ever worked direct mail leads, you’ve run into all these objections as well. You’ve called someone with their lead in your hand, their signature, their writing, and they swear to you they never filled out anything. You should expect the same here. The big difference is the Live Transfer Leads cost about HALF that of direct mail and delivered twice as fast!