Client Development Should Never Be About Hard Selling...So What’s it Really About?

Client Development Should Never Be About Hard Selling…So What’s it Really About?

Insurance agents often misunderstand the goal of client development. The biggest misconception is that they should focus on hard selling services or products to existing clients. But this perspective causes you to overlook the real purpose (and benefits) that client development provides to countless businesses in a wide range of industries. An effective client development…

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Doing Client Development Differently to Achieve Better Marketing Results

Your insurance firm may already have a client development strategy in place. But like other aspects of marketing, client development must evolve and be innovated over time. Discovering new ways to improve client acquisition, nurturing, and retention gives you a leading edge over your competitors while improving marketing results and reducing costs. Innovating Client Development…

How Delegating and Supervising Gets the Work Done Right, On Time, and Under Budget for Your Insurance Agency

How Delegating and Supervising Gets the Work Done Right, On Time, and Under Budget for Your Insurance Agency

Getting everything done isn’t always easy. Insurance professionals have a wide range of responsibilities in achieving short- and long-term business goals. Delegating frees up time for you to focus on more important and strategic work. But supervising and delegating to others can be a challenge if you don’t know how to do it right. The…